Cultural production plays a crucial role in shaping cultural norms and expectations relating to gender. Gender-based violence is rooted in the power imbalances that arise out of those norms and expectations. Increasing the amount of media and entertainment that portrays positive gender norms can play a role in reducing violence.


Direct investments in media companies that aim to change gender norms

Increasing the cultural power and influence of media and entertainment companies
addressing the root causes of violence.

Audiences: Impact investors and gender lens investors
Type of capital: Private debt and private equity
Sector: Media/entertainment
Investment approach: Direct investing
Resources: Criterion will shortly publish a list of investable companies that are addressing gender-based violence,
which includes media and entertainment companies addressing gender norms


Categories:   Types of Capital | Audiences | Sectors | Geographies | Investment Approaches | Types of Violence


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